CANOPY RETAIL SPACE
WHILE WALKING IN MILWAUKEE WISCONISN I SAW A VACANT RETAIL LOT AND WAS INSPIRED TO FILL IT. MY SOLUTION, CANOPY.
THIS IMAGINARY HOME GOODS RETAILER OCCUPIES THE VACANT DOUBLE WIDE SPACE, SELLING PLANTS, DECOR, AND MODERN NICK KNACKS. WHEN DESIGNING THE SPACE I PRIMARILY USED MATERIALS LIKE WOOD, PLASTER, AND CONCRETE GIVING IT AN ORGANIC FEEL. THE SPACE IS KEPT LIGHT AND AIRY WITH BRIGHT COLORS, AND LARGE BOLD GRAPHICS. MERCHANDISING FIXTURES ARE SIMPLE AND CLEAN BUILT TO ALMOST FEEL HOMEMADE.
KEY FEATURES IN THE SPACE INCLUDE A LARGE MOSS WALL AT THE REGISTERS, AND FLOATING VINE PLANTERS ACROSS THE FIRST LEVEL MAKING YOU TRULY FEEL OUTDOORS.
CUSTOM BUILD SLAT WALLS AND PEGBOARDS ALLOW FOR QUICK AND EASY MERCHANDISING CHANGES.
COMPARING THE RENDERING TO THE ACTUAL INTERIOR OF THE SPACE, THE LOWER LEVEL IS DEDICATED TO THE "PLANT SHOP". THE PLANTS ARE MERCHANDISED ON CUSTOM SLATTED SHELVES THAT ALLOW WATER AND DIRT TO FLOW THROUGH INTO A BASIN MOUNTED BELLOW AND DRAINED NEATLY INTO A COLLECTION SPACE.
THE HVAC SYSTEM IS HIDDEN BY THE BACK WALL WHICH ALSO CARVES OUT A SPACE FOR BACKROOM STORAGE.
